Easy Steps to Follow When Creating a Mood board

A mood board involves a collection of visual matter that depicts a specific concept or style. A photographer, designer, filmmaker, and illustrator can develop a mood board to communicate or show the feel of an idea. The mood board may contain a visual reference for a group, a springboard of new concepts, or an elegant starting point for a creative project. Incorporating digital mood boards allows you to feature a video or bring together a small group. Similarly, digital mood boards will allow you to keep on unlocking an entire new globe of creative possibilities. Check out these simple steps to help you create a mood board.

Define your Projects Direction

Moodboards can be practical or literal, featuring images, fonts, and color schemes that you can plan to incorporate into your final project. Also, mood boards can involve exploring a mood or a particular tone. It is best to be flexible and open-minded when creating a mood board and focus on achieving the best solution. Note that a mood board is all about exploration; thus, you should not get attached to a particular direction.

After finding an appropriate direction, provide a name for your mood board and note down some initial ideas before starting to gather inspiration.

Gather Existing Material

Here you can consider adding written content you may have. The content may include lag-lines, brand values, and positioning statements to help keep you on track. You can also include existing expressions or logos even though they might not be included in the final mood board.

Incorporate Inspiring Imagery

The imagery you decide to incorporate into your mood board might significantly influence the feel and look of your project. Therefore, it would be wise to choose carefully. The images can illustrate things like color, cropping, tone, and lighting.

Add Examples of Sound and Motion

Online mood boards can allow one to engage with examples demonstrating how animation and movement can play a part in your creative work.

Use fonts, files, and color

Find tools that will help find colors that complement your brand. Besides, color has always been an excellent expression of specific energy, personality, or feeling. One tactic that can be helpful involves picking colors directly from the photos or images on the board. Also, consider using written language like metaphors which add a lot to your board.

Organize Your Board

After gathering all your inspiration, you should organize your ideas to develop a perfect composition. Take your time here to come up with the best board eliminating all the unnecessary things.

Explain Your Thinking

If you plan to share your board with a group or a client, it is essential to include written content explaining your thought process. However, this board might be an inappropriate tool to convey the feel and look of your project if you are a visual thinker.

Moreover, you can explain your thinking using labels, emojis, or notes without necessarily having to put too many details.


It is essential to be open to constructive criticism in any creative project or technique.

To create a perfect mood board, always be flexible to improvements, suggestions, and trying out new ideas.